Technical Expertise
Over 50 years of world class technological development, industry leading quality assurance, testing at our on-site testing and performance laboratory, plus we also use UL International for all external independent testing.


Powerful Logistics
Our large, centralised, automated warehouses (18,000 square meters of space on average for 50,000 goods in stock) make use of the latest technology to ensure that orders and deliveries are speedy and of high quality.
Results Driven
As the trusted partner for retailers and brands that want to succeed in the Australian and New Zealand markets, our reputation rests on our ability to meet whatever need or challenge our customers have.
Every day, we strive to exceed their expectations in terms of quality, in market execution and support.

With Territory Managers across all states of Australia and throughout New Zealand, dedicated Product and Key Account Management teams working closely with Head Office buyers, we pride ourselves in ensuring we genuinely partner with all of our retailers and electrical wholesalers to further their business growth.